We create clothes in collaboration with ordinary families.
We have a long experience in designing and producing sports and leisure wear for people who enjoy being outdoors, regardless of the season and weather. Our target audience is active and always on the go, which means that the clothing must be functional, durable and versatile.
After 60 years in business, we have come to realize that we do not always know what is best ourselves, but feel humility before the fact that the consumer is the main expert that drives us forward. Thanks to the constructive dialogue we have with our surroundings; we create security and assurance to deliver collections with good quality year after year.
Our garments are developed in close collaboration with our own test families. These are families that are a direct representation of all the families we turn to first. We call them short and sweet - Active Families. They want to wear durable clothes and with their help we develop garments that have just as good functionality and quality as a stylish design. Follow our Active Families fast paced living on the blog at tuxer.se or instagram @tuxersweden.